The story behind the smiles
Posted by on September 17, 2006
It was in the late 1970′s. The world sugar prices took a nosedive slump. Imagine How the entire populace fully dependent on the sugar insdutry would react to this crisis. Then, in 1979, M/V Don Juan, the Philippines’ top passenger ship at that time sank and killed hundreds of its passengers. Then the Internationally-acclaimed TIME Magazine reported the malnutrition in the Philippines and the photograph of an undernourished Ilonggo kid made its way as the cover of the magazine, thus, the birth of the Batang Negros image.
Crises left and right, here and there. Seems an endless cycle of problems in the sweet sugarlandia.


