MTV and Department of Tourism launched the Awesome Philippines Campaign
Posted by on May 1, 2009
Last week, I attended the launch of MTV and the Department of Tourism’s Awesome Philippines campaign. Awesome Philippines a first-of-its-kind national tourism campaign for the country. Executed as part of MTV Revelations, the campaign uses a series of video vignettes and new media to promote the Philippines to youth travelers in eleven overseas markets, including the U.S., the U.K., Australia, New Zealand, India, Japan, China, Taiwan, Hong Kong, Malaysia, Singapore.
