Taiwan’s DuRoyal Ice Cream showcases Bohol attractions
Posted by on August 14, 2009
The pristine white beaches, crystal-clear waters, and historical landmarks, are only among the attractions of Bohol that captivated the makers of DuRoyal, the number one ice cream brand in Taiwan, which led them to make it the location for their ad campaign shoot for 2009.
Every year, DuRoyal spearheads a unique promotional drive for their summer months, and this year they chose Bohol, Philippines, for their main location. The campaign also includes a raffle that would entitle one hundred lucky winners to a dream trip to the country.
DuRoyal was declared as the number one ice cream brand in Taiwan, according to Breakthrough Magazine, their country’s leading publication, and the International Center of Photography (ICT) Marketing Year Book.
Aiming at providing quality ice cream to the Taiwanese market because of its strict selection of the world’s finest ingredients for their products, Duroyal maintains the highest standards.
In fact, DuRoyal’s bestselling product Crunch Pie overtook McDonald’s and Coca Cola as the leading consumer product in the Taiwanese market. Their packaging design was awarded the Taiwan Packaging Star for five consecutive years, also receiving the Worldstar Excellence in the international competition.
The TV commercial is part of the joint promotions campaign of the DOT and DuRoyal to feature the Philippines’ attractions through its ice cream product line. The campaign is running until the end of August this year.
