JanSport unveils the Heritage Series Backpacks

Born during the summer of love, hippies rejoice as JanSport brings back its well-remembered classics

The year was 1967, the Summer of Love. The Summer three Seattle college grads were looking to avoid the confines of nine-to-five jobs: Skip, an outdoor enthusiast; Murray, an engineer; and Jan, a seamstress. Murray had won an award for an aluminum frame pack design and told Jan if she created a pack that sold, he’d marry her and name the company after her.  She did. It did. And JanSport was born.

Four decades later, hippies rejoice as JanSport reignites the Summer of ’67 with its new Heritage Series, a modern and honest re-issue of its original silhouettes, reflecting the outdoor functionality and aesthetics at the core of the Brand. These bright-colored bags, inspired by the magical mystery tour of their day, are available in different styles and colorways, with an original JanSport woven label, weathered Cordura^® and nylon fabrics, antique brass metal zippers, and classic seat belt webbing.

“We’re thrilled to invite consumers to journey back in time to 1967,” said Skip Yowell, co-founder of JanSport. “The Heritage Series celebrates our outdoor authenticity and allows us to reconnect with consumers to help rediscover the groundbreaking designs that paved the way for JanSport’s success some forty plus years ago.”

The JanSport Heritage Series includes the following bags:

The Swinger

Swingers are notorious for getting around town.

And for the JanSport Swinger pack, that’s a good thing. In 1989, as everyone mellowed out to the tune of “Don’t Worry, Be Happy,” we introduced the Swinger pack, designed to easily carry your stuff by attaching to the handlebar of a bicycle. Now reinterpreted for everyday use, you too can swing it around town without a care in the world.

The Ski & Hike and the WayBack

Pack. Sack. Backpack. Knapsack. Hopsack. Saddle bag. Shoulder bag. Nunny-bag. Diddie bag. Grub bag. Haversack. Rucksack.

Call it what you want, this pack was introduced by JanSport in 1969 to carry your stuff as you go.  It’s simple and it’s clean, right down to the solid brass that won’t rust after you get caught in a city whiteout.  We call ‘em the Ski & Hike and the WayBack, but you should do what you want to do; go where you want to go.

JanSport is available at all The Travel Club stores and major department stores all over the Philippines.