Kraft Eden Cheese launches 100 Days of Christmas!

If there’s one thing we Filipinos love to celebrate, I guess it’s the Christmas season. The Philippines has always been known for celebrating the longest Christmas on the world. In fact, as early as September 1, the word “Merry Christmas” was already spotted as a trending topic in Twitter because of Filipinos greeting each other through the popular site.

And to make this celebration more exciting and more festive, Kraft Eden Cheese has recently launched the “Eden’s Sarap ng Pasko: 100 Days of Christmas”.

The promotional campaign features 100 towns and cities promoting 100 unique dishes, competing to be the country’s number one dish. Last year, Kraft Eden gave the celebration of Misa de Gallo a cheesy twist by feeding churchgoers for 9 mornings in 9 different cities from Luzon, Visayas and Mindanao, in 9 different churches with 9 carefully selected Filipino recipes. But this year, they aimed to invite a hundred because during this season of merrymaking– the more really is merrier.

As a country that is known to be naturally warm and generous, Kraft Eden also aims to share Christmas joy and faith to every Filipino across the nation. “We selected towns precisely because we wanted to reach out from the most popular ones up to the less recognized ones–in Luzon, Visayas and Mindanao,” Sapitan says.

Underscoring an optimistic, festive and delightful Christmas for everyone in the country, this year, Sarap ng Pasko: 100 Days of Christmas, strengthens the Yuletide spirit alive for each Filipino across the world.

With the Spirit of Christmas ignited as early as September and kept alive until the first Sunday of January 2011, the country is sure to make a mark in Christmas history the world-around. Moreover, the Yuletide warmth and joy spread by the country’s well-loved cheese among Filipino families nationwide will empower and unite the country even more.

Vote for your town and help them realize their simple community wish by winning 2M in support fund and 100,000 for yourself. Send an Eden carton and be counted. Visit www.sarapngpasko.com or call 72-PASKO for more details.