Smart Launches Digital Tourism in Iloilo!

Posted by on March 25, 2013

I was recently in Iloilo to cover the Digital Tourism launch which was spearheaded by Smart Communications in partnership with the local stakeholders from Iloilo City.

Through the Digital Tourism project, tourists as well as locals will be able to obtain information about the various attractions with the your of mobile phones, or tablets.

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You no get to access infos bout old churches and heritage houses easily.

This was made possible through Smart Communications Inc., and a new media startup InnoPub Media together with the local heritage advocates.

We arrived at arond 9AM in Iloilo. Our first agenda for the day was breakfast. So off we went to Netong’s Original La Paz Batchoy. As always, Masarap pa rin!

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After the breakfast, we had our tour around Iloilo City and the nearby towns.

We got to visit the aro Cathedral and Belfry, Deocampo’s Original Barquillos, Casa Rizaliana in Molo, The molo Chirch and Plaza. We then had our hearty lunch at Breakthrough in Villa.

Seafods galore!

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Eugene Jamerlan guiding us throug different spots in iloilo

After the yummy lunch off we went to thhe town of Miag-ao where the Church of Santo Tomas de villanueva is located. This centuries-old baroque church has been inscribed as a UNESCO World Heritage site.

From Miag-ao we then drove to Guimbal and checked out the centuries-old Watch tower which was used by the people before against the Moro raiders.

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Jaro Cathedral

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Barquilos Making

From the Guimbal Watch tower we went back to Villa at the Camina Balay nga Bato, for our afternoon merienda of Pancit Molo and Tsokolate.


I have to these places before, but what made our tour extra exciting and even more easier is that these places have already been installed with QR Codes. when scanned using a smartphone or tablet, the QR Code triggers the download of information about the specific landmark. Neat!

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Casa Rizaliana

the program also includes a mobile guide to Iloilo, which contains listing of places to go, and things to try s we as importance contact numbers.

The mobile guide will soon be turned into a downloadable e-book for phones, tablets and ebook readers.

The QR Code project started initially in Iloilo City and will slowly spread out to the rest of the province.

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Molo church

The QR Project started in December of 2011 when Smart rolled out the project in Cebu City. Litte by little this project will will be launched in other cities as well.

I am very optimistic about this project. I hope this will be rolled out soon. This is a big help to travelers who needs information that’s quick, and accurate.

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Chicken Binakol for Lunch

Many many thanks to Smart Communications for flying my to Iloilo to cover the launch of the Digital Tourism project in Iloilo. It’s time to #TravelMore

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Miag-ao Church

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Camina balay nga Bato

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DOT 6 Regional Director Atty. Helen Catalbas testing the QR Codes

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